From a Financial Post story on how consumers are using non-cash rewards to buy Christmas gifts:

Of those polled by Air Miles, 40% said they were redeeming their points to get Christmas gifts for others, and more than 65% of those polled deemed it socially appropriate to give friends and family gifts that have been purchased with miles or loyalty points.

And the other 35%? WTF? Let me assure you, friends: if you present me with a gift — or, say a bottle of wine — how you happened to acquire it is of absolutely no concern to me…