I was going to write something snarky earlier today about how Lululemon was taking its approach to countering reports that its clothing might not carry the health benefits advertised from four-year-olds:
Mr. Meers said that to create the special fibre for Lululemon’s T-shirts, SeaCell is combined with a cellulose and spun into special SeaCell fibre. He said specialized testing is required to detect the SeaCell.
See, it’s not that there’s no seaweed in the clothing — it’s just that you can only detect the SeaCell if you have
specialized testing special powers.
But then I noticed that prosaic adult rules have already, as they so often do, prevailed:
Lululemon Athletica Inc. has agreed to remove all claims alleging healthful benefits from its VitaSea line of clothing products that contain seaweed, Canada’s Competition Bureau says.