Anti-doping: the comic

Courtesy of UNESCO:

Since Monday 4 August, visitors can find, every week, the latest instalment of an adventure featuring Rattus Holmes and Felis Watson, detective heroes of a comic strip against doping in sport, published by UNESCO in partnership with EDGE G3 Ltd.

Entitled “The Case of the Spoilsports”, this comic strip (in English, Spanish and French) dramatizes UNESCO’s role in the fight against doping and explores the importance of the International Convention against Doping in Sport, adopted by UNESCO’s member states in 2005.

This week, read Chapter 2: On the Case [PDF]: The Baker Street Kids learned that their hero was using performance enhancing drugs when he won an important bicycle race. They were so disappointed. Then a mysterious visitor came to see the famous detectives Rattus Holmes and Felis Watson…

I’m not sure what’s more pathetic here: that UNESCO is bothering to market to small children, or that it has to rip off Sherlock Holmes to do it. Can’t they come up with an original concept at least? Talk about performance enhancements…